Hey {{first_name}}Dog Parent,💌

The holiday season always sneaks up on us, doesn’t it? One minute we’re finishing Thanksgiving leftovers, and the next, the world around us feels like a whirlwind of deals, shopping carts, and to-do lists.

But here’s the thing.
In the middle of the noise, our dogs stay the same. They curl up beside us. They follow us from room to room. They remind us that love isn’t loud. It’s steady. It’s warm. It’s right there at our feet.

So this Black Friday, instead of thinking about “more stuff,” I want us to think about joy. Comfort. Safety. Little things that make life with your dog easier, sweeter, and a bit more connected.

And yes, we put together something special to help you make that happen.

Holidays can be overwhelming for dogs. New people in the house, long days, shifting routines, and unpredictable noise can leave even confident pups feeling unsettled.

Here are a few loving ways to keep their world calm and cozy:

🛋 Create a soft holiday corner.
Lay out their favorite blanket, a toy that smells like home, and a comfy spot away from the crowd.

🎵 Play calming music.
Soft playlists can make a huge difference during busy evenings or loud gatherings.

🌙 Keep small routines steady.
Walks, mealtimes, and snuggle sessions help your dog feel anchored when everything else changes.

And when you have a second to breathe, sit beside them. Let them lean into you. Those quiet, gentle moments might become the memory you look back on when the season is over.

The holidays have a way of reminding us what matters. Not the noise. Not the rush. But the tiny things that make life feel softer. The cup of something warm in your hands while your dog curls up at your feet. The sweatshirt that smells like home after a long walk in the cold. The little accessories that make outings safer, cozier, or more connected.

That’s why we curated a few favorites from our store, not because they’re trendy, but because they actually make everyday moments with your dog feel easier and more meaningful.

There’s nothing like a soft, warm sweatshirt that feels like a hug. Ours are perfect for chilly morning walks, late-night backyard trips, or those slow weekend snuggles on the couch.
They’re not just clothing. They’re a reminder that dog parents are their own little community, proud, loving, and deeply loyal.

Imagine your hands wrapped around a hot drink while your dog watches you with sleepy eyes. This tumbler was made for those moments. It keeps drinks warm during walks, car rides, training sessions, and busy holiday errands. It’s sturdy, heartfelt, and makes a beautiful gift for any dog parent you love.

Life with dogs isn’t always picture-perfect. Some days are messy. Some days are busy. And some days, all you want is the reassurance that your pup is safe no matter what life throws at you.

That’s why the products we’re most proud of aren’t fancy or complicated. They’re practical. They’re protective. And they give dog parents peace of mind in the moments that matter most.

A simple tag can change everything when the unexpected happens.
Whether your dog slips out the front door, gets startled during a holiday gathering, or wanders a little too far at the park, a clear, easy-to-read nametag helps them get back to you fast.

It’s small, but it’s powerful, the kind of everyday security every dog parent deserves.

In a real emergency, seconds matter.
Our emergency stickers tell first responders that your dog lives inside your home, so no one is left behind during a fire, evacuation, or natural disaster.

It’s one of those things you hope you never need, but you’re grateful to have.
It’s safety, compassion, and preparedness in one simple sticker.

Both of these essentials were designed by real dog people for real dog families. Because if it doesn’t make your dog safer or your life easier, we won’t put it in our store.

Because you’re part of our USA Dog Owners family, we wanted to offer something that feels generous and joyful, not pushy or overwhelming.

So for today only:

Everything.
Every category.
Every favorite.

Warm apparel, tumblers, accessories, holiday gifts, all at once-a-year pricing.

Whether you grab one small thing or treat yourself to a full haul, consider it a celebration of the love your dog brings into your life. A little “thank you” from you to them.

Our “My Best Friend Has Paws” tumbler is one of the stars of this year’s Black Friday event. It’s sturdy, heartfelt, and perfect for dog parents who live on coffee, tea, or cold drinks for long adventures.

Soft. Cozy. Totally giftable. They sell out fast every season, today is the day to grab yours.

Share the deal you snagged or the gift you're excited to give your pup. Tag us @usadogowners and use #USADogOwnersAssociation for a chance to be featured.

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Before you dive back into Black Friday or holiday plans, take a quiet moment to look at your dog. Notice how they watch you with those steady, trusting eyes.

Notice the way their tail softens the moment you turn toward them. To them, you are the whole world. Their safe place. Their constant.

And honestly, that’s what makes days like today feel a little lighter. In the middle of the busy season, your dog brings you back to what matters, love, connection, and simple joy. The kind of joy that doesn’t come from a cart or a checkout screen, but from a warm body curled beside you.

So however you spend today, sprinkle in something that feels good for both of you. A longer cuddle. A slow walk. A moment of stillness. And if you do find something special in our store, think of it as a small thank-you for the love they give so freely.

You and your pup deserve softness this season.
And we’re grateful to be a small part of your world.

Wags & gratitude,
Mark
USA Dog Owners Association
Because every dog deserves to feel their best. And so do you. 🐾

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